When you say it! Say it with right tools
David Ferrer, the Spanish tennis player who is the brand ambassador of Samsung, tweeted about his new Samsung Galaxy S4 phone and how it helped him with his training. He mentioned both the product and the Samsung Company in his tweet. But the mistake he made was that he posted it from his Apple iPhone. This ended up creating a negative impact amongst his 800,000 followers and the advertising gimmick became a laughing stock.
Another story was that of Nokia, which was advertising their lumia’s phone capability. However what backfired them was that they actually used a hi-tech camcorder to record the advertisement and not that of the lumia phone. That Ad became viral and nokia was mocked. See the Ad for yourselves
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Disclaimer: All stories are a work of fiction. The names and characters do not exist, except in the mind of the author built to suit the story. Any resemblance to any persons, living or dead, or any business, in existence or not, is purely coincidental.