This is a story of a retail company, who as a store flourished quite well in the industry. People used to come to them just because of their reputation. They were very well known for their products and a good customer service department. The company decided to go online and sell their products online. Because they had a good reputation it created a great online presence for the business. In no time people from different parts of the country started recognizing them and their orders from the internet grew fast. Since the company had a reputation, they could cater to customer who were not from their location and as well as without showing the real product. All because of a good reputation, the business flourishes well online and is well sought offer. The company dictates their presence in the industry for the products they offer.
Moral of the Story: Good reputation builds a strong presence for the business. It helps to carry it to the online and reach to a larger customer base.
A Reputation builds your online presence. Search engines such as Yahoo, Google, Bing, etc., rank you better if you have a good reputation. People will talk about you and your offerings online and hence the Social Rank of the brand or that of the business improves online.
Disclaimer: All stories are a work of fiction. The names and characters do not exist, except in the mind of the author built to suit the story. Any resemblance to any persons, living or dead, or any business, in existence or not, is purely coincidental.