Customers generally omit many things in the feedback form. But being conscious to identify the hidden clues and emotions in their comments is an art. At times, in-depth assessment has to be exercised to understand the complete feedback. Once analyzed, Actions should be taken and problems should be fixed and ensured that it would not re-occur.
The different methods of analyzing a feedback/review/testimonial are
- Quantitative Analysis
- Qualitative Analysis
- Sentimental Analysis
- People (Customer) Analysis