"The best crisis management is when it has never occurred" Dr. Diermeier
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Do not manage your reputation, build and market them. As Management does not get you money, Marketing does!
Reputation Management is not a liability, it is an asset
Rise yourselves with-out having the fear of falling back.
Dazeinfo
Threatens to harm your company is no more a problem.
I would rather go to any extreme than suffer anything that is unworthy of my reputation or of that of my crown