"Reputation Management is not a liability, it is an asset" Satish Kota
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The best crisis management is when it has never occurred
Do not manage your reputation, build and market them. As Management does not get you money, Marketing does!
Rise yourselves with-out having the fear of falling back.
Threatens to harm your company is no more a problem.
Have a website and create a great online presence
Having a GOOD Reputation is very good. Having a BAD Reputation can be avoided. But Having NO reputation is the worst of all