In today’s high-demand competitive business world, when it comes to customer relationships, after sales service often prevails. Collecting feedback & review gives a clear picture about how customers portray businesses.
The general tendency for a customer is not to give a feedback or reviews if they are happy. They communicate only when they have a problem or issue with the delivery. However it is a fact that 10-15% of the customers are unhappy. Hence a business would lose out on collecting feedbacks from the rest 85%. Collection of reviews and feedbacks from satisfied customers is as important as collecting from the unhappy customers.